LPA Sales & Marketing Workshops
The LPA holds sales & marketing workshops and webinars on member driven topics that are customized to fit the needs of those working in the lab products industry. The setting allows for plenty of dialogue and peer networking, maximizing the learning experience, as well as your LPA Membership.

Download Rich Brooks presentation, The B.A.R.E. Essentials of Digital Marketing

If you have any questions specific to your digital marketing, or are looking for outside assistance in generating more leads at your site, Rich welcomes your questions! Reach him at http://www.takeflyte.com/contact

These LPA Members attended!

Attention is shifting from print to digital...is your company leading the way or being left behind? Are you looking to increase your online visibility? Drive more qualified leads to your website? Convert more of that traffic into leads and sales? In this workshop tailored for the LPA, members discovered the B.A.R.E. Essentials of digital marketing; everything needed to know to grow business online. In addition, Rich also provided live examples of successful websites and showed members how to successfully prospect on LinkedIn.

Build: It starts with the right platform. Members learned the requirements for a website that turns visitors into loyal customers.

Attract: How can you drive more traffic to your site? Rich explained in detail how search engine optimization, social media, and digital ads can deliver people to the front door!

Retain: Many potential customers will visit a website never to return, but members gained insight into how to get them to opt-in to email newsletters and target them with tailored ads.

Evaluation: Using Google Analytics and other tools, some members were able to log in and read and analyze their own online performance on-site, while others learned how to continually improve their results.

About Rich Brooks 
Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, digital marketing and social media and founder of The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing. 

He is also a regular contributor at SocialMediaExaminer.com, the world’s most popular social media marketing blog. He has appeared in Inc. Magazine, The Huffington Post, FastCompany.com, and CNN.com for stories on digital marketing. He is the “tech guru” on his local evening news show "207", and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine's Center for Continuing Education. His first book, The Lead Machine, is scheduled to be published in early 2017.

Workshop Schedule 
Monday, February 6 
   6:00-8:00pm:      Networking Reception
Tuesday, February 7  
   7:30-9:00am:       Check-in and breakfast
   9:00-9:15am:       Welcome and self-introductions
   9:15-10:30am:     Presentation begins
   10:30-10:45am:   Break
   10:45-12:00pm:   Presentation continues
   12noon-1pm:       Networking Lunch
   1:00-2:00pm:       Presentation continues
   2:00-2:15pm:       Break
   2:15-3:00pm:       Presentation wraps up
   3:00-3:30pm:       Q&A, one-on-one with Rich
   3:30pm:                Workshop concludes   

Meeting Registration Rates:
$655 - 1st member attendee
$545 - 2nd member attendee
$445 - 3rd+ member attendee
$755 - Nonmembers

About the Hotel The LPA had a limited block of rooms at Sheraton Society Hill.

Questions? Suggestions? Contact Angela Errera or Clark Mulligan.
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