LPA Spring Meeting
REGISTER HERE or DOWNLOAD THE PDF
The 2019 LPA Spring Meeting will be held May 7-8 at the beautiful Ritz Carlton Pentagon City in Arlington, VA. There will be ample opportunities to network with fellow members during receptions and optional outings, as well as during the education program. Over the course of a day and a half, LPA Members will garner calls-to-action for both their company and personally. Check back for more details on speakers and the schedule.
Immediately following the LPA Spring Meeting, the LPA will hold the 2019 LPA Capitol Hill Day on May 9th, giving members an opportunity to visit their lawmakers offices. The Ritz-Carlton will have a limited number of rooms at the LPA rate for May 8th and a dinner will be planned to discuss the following day on the Hill. Please let Clark know if you plan to attend the 2019 LPA Capitol Hill Day, or let us know when registering for the Spring Meeting.
Monday, May 6
6:00-8:00pm Informal reception
Tuesday, May 7
9:00-4:00 General Session
6:00-8:00 Reception & Dinner
TBD Optional Outing
Wednesday, May 8
8:30-11:30 General Session
1st Member Attendee $1,045
2nd Attendee $ 940
3rd or more Attendees $ 835
Non-Member Attendee $1,200
Spouse/Guest $ 250
(Spouse/Guest fees include all receptions and dinners)
Building Your Brand, Telling Your Story, Protecting Your House
Steve Battista, writer and master storyteller, is best known as the builder of the Under Armour brand, the ultimate disrupter of the past 20 years that busted open the sporting goods industry with his “Protect This House” campaign. Steve’s strategy of building the brand rather than focus on emotionless product marketing helped bust through the global leaders like Nike and Adidas, to take the small t-shirt company to a $5 billion global phenomenon. Steve draws from his experiences and strategic moves to reveal how businesses, like Under Armour, succeed by building an authentic brand by sidestepping the normal marketing strategy to win the hearts and minds of athletes all over the world. His presentation details how to build and protect a brand through emotional campaigns, amazing brand experiences, genuine product placement, savvy digital marketing … and how you can apply these strategies to build your brand and tell your story.
Since he joined the former startup as its 19th employee in 2000 as director of corporate communications, Steve helped the Under Armour brand grow from selling four products into a $4.8 billion global business selling 40,000+ products. With many titles during his 17-year tenure, Steve’s primary focus was directing the company’s strong branding and positioning, which inspired athletes of all ages globally through brilliant campaigns that exuded the company’s passionate culture and dedication to authenticity.
Steve’s gritty and compelling marketing, such as his award-winning “PROTECT THIS HOUSE,” “CLICK CLACK,” and “I WILL” campaigns, helped propel Under Armour’s rise to become “the sports brand of this generation and the next,” a distinction further substantiated through the company’s partnerships with some of the world’s most accomplished athletes, including Stephen Curry, Jordan Spieth, Michael Phelps, Misty Copeland and Tom Brady.
A talented writer and master storyteller, Steve takes audiences behind the scenes of his work at Under Armour and other brands he has helped launch and/or reposition, to provide insights on fostering attitudes focused on disruption and innovation, and strategies for ensuring distinct branding in an omnichannel environment. Participants take away a renewed appreciation for the power of strong branding and authenticity in marketing, and in allowing your organization’s story to dictate your brand’s message in an increasingly competitive marketplace.
Transform Your Sales Force
With customer preferences changing nearly as fast as the technology that’s available to them, it’s no surprise many distributors are struggling to keep up, never mind stay ahead, in today’s market. But savvy distributors are finding a way. And it truly isn’t that complicated. Mike will address the challenges distributors face in this transition, as well as how they can adjust their incentive plans to drive behavior. He will discuss five steps that will transform your sales force for future success: Create an Omnichannel Sales Team; Get Your Sales Reps Out of the Transaction Business Seize the Opportunities Technology Offers; Adopt a Management-directed Approach to Sales; and Take Advantage of Critical Selling Events.
About Mike Marks
Mike Marks co-founded Indian River Consulting Group (IRCG) in April 1987. He began his consulting practice after working in distribution management for more than 20 years. Over the years, his narrow focus in B2B channel-driven markets has created an extensive number of deep executive relationships within virtually every business vertical in construction, industrial, OEM, agricultural, and healthcare. Mike has been a frequent speaker at LPA meetings over the years as well as one of the most popular with his expertise and understanding of how sales and distribution work in the lab products industry.
Speakers also include:
Government and Regulatory Affairs Update
With the mid-terms behinds us, and the next presidential election cycle starting to take hold, Rob will discuss the political implications and what it may mean for LPA members. He will updated members on key legislative and regulatory issues pertinent to LPA members and the industry.
Robert L. Smith is a Managing Director with Mercury, a high-stakes public strategy firm. Mercury provides results for the world’s most successful companies, leading advocacy groups, governments, political parties, NGOs, and prominent public and political figures. Using bipartisan relationships on Capitol Hill, Rob has led many successful legislative coalition efforts on behalf of his clients. He previously served as legislative director for Congressman Wes Watkins (R-OK), focusing on trade and tax issues, and as legislative aide to Congressman Joel Hefley (R-CO), where he worked on defense procurement and military construction issues.
About the Hotel
Ritz-Carlton, Pentagon City
1250 S Hayes St, Arlington, VA 22202
Phone: (703) 415-5000
Deadline is April 5, 2019
LPA Group Rate: $279 single/double deluxe room
Call central reservations and mention the "LPA Spring Meeting" or RESERVE YOUR ROOM ONLINE.
Not sure what to expect? Click the picture below for pictures of past LPA meetings on our Facebook Page.