Spring Meeting

LPA Spring Meeting
May 2-4, 2022
Stephen F. Austin Royal Sonesta Hotel
Austin, Texas

Thank you to all of the companies who attended the lpa 2022 spring meeting in Austin, Texas!

Companies who attended include: 
The 2022 LPA Spring Meeting was held May 2-4 at the beautiful Stephen F. Austin Royal Sonesta Hotel in Austin, TX. 

Monday, May 2
6:00-8:00pm       Welcome reception

Tuesday, May 3
7:30-9:15AM       Breakfast/registration
9:15-10:30          Joe Hanson, Science, COVID and Where Do We Go from Here
10:30-10:45        Break
10:45-12:00        Rob Smith & Pat Rose, Government/Regulatory Affairs Update
12:00-1:30 PM    Networking Lunch
1:30-2:30            Josh Waldman
, 2022 Life Sciences Industry Update
2:30-3:00            Break
3:00-4:00            LPA Roundtable Forum
5:30-7:30            Reception & Dinner

Wednesday, May 4
7:30-8:30AM      Breakfast
8:30-10:00          Lisa Ryan, Manufacturing Engagement in a Post COVID World

10:00-10:15        Break
10:15-11:30        Shawna Suckow, Roaring Twenties! How to Market & Sell Better in the Post-Pandemic Decade
11:30am              Meeting concludes

About the Speakers

JoE Hanson, Ph.D.
Science Writer, Biologist, Video Producer & Educator, Creator of PBS's 'Be Smart' on YouTube

Science, COVID and Where Do We Go from Here

The pandemic has changed the world in just about every sense imaginable. Specifically for science and science practitioners, it has taught us some key lessons about how research and the scientific method can help us respond to challenges in ways we never thought possible even a few years ago. The pandemic has also taught us some lessons about how science can help us prepare for, or even predict, tomorrow's problems and their solutions. And perhaps most importantly, the pandemic has taught us all valuable lessons about the human mind: the biases we carry, how we change our minds (or don't), and how science is a tool for overcoming many unconscious errors we are prone to.

About Joe
Joe Hanson, Ph.D., is a science writer, biologist, video producer, and educator. His quest is to explore ways that digital storytelling can help people think more deeply about the universe they live in.

He's the creator and hose of It's Okay To Be Smart, an award-winning science education show from PBS Digital Studios that celebrates curiosity and the pleasure of finding things out. It's Okay To Be Smart has amassed 2.6 million subscribers and earned more than 200 million views on YouTube. In 2017, Joe won the Webby Award for Best Web Personality for his work on It's Okay To Be Smart.

Joe is also the creator and co-host of Hot Mess, a show about climate change and the environment from PBS Digital Studios. 

He received his Ph.D. from the University of Texas at Austin, and his science writing has been published by WIRED, Nautilus, Scientific American and Texas Monthly. One time, he had a Twitter conversation with an astronaut while they were in space. Joe lives in Austin, TX.

Rob Smith
Managing Director, Mercury PR

Government/Regulatory Affairs Update from mercury PR

About Rob
Rob Smith is a Managing Director in Mercury’s Washington, D.C. office, where he represents a diverse client base, including defense, pharmaceutical, healthcare, environmental, financial services and transportation clients. With the relationships he has built over the past two decades, Rob is able to represent the interests of Main Street as effectively as he represents the interests of Wall Street.

A native Oklahoman, Rob began his career on Capitol Hill as the military legislative aide to House Armed Services Committee Member, Congressman Joel Hefley (R-CO), where he worked on defense procurement and military construction issues. He later went on to serve as legislative director for Congressman Wes Watkins (R-OK), where he focused on trade and tax issues under the jurisdiction of the Ways and Means Committee.

Upon leaving the Hill, Rob joined Sun Microsystems, one of the world’s largest technology companies as a federal affairs representative. He represented the company on numerous legislative and regulatory matters, including domestic and international tax, broadband, employee compensation and benefits and accounting and export controls. Rob was active in directing Sun’s participation in major technology trade associations, coalitions and congressional working groups and was the company’s primary liaison before key political party organizations. After leaving Sun, he worked at an AmLaw 100 law firm, where he served as legislative practice group leader and managed the PAC for the entirety of his tenure.

A veteran of many legislative battles, Rob uses his experience and knowledge to advise clients on all aspects of federal advocacy, including obtaining federal funding, marketing and sales to federal agencies and developing effective relationships with their constituent members of Congress and congressional staff. Using his numerous bipartisan, bicameral relationships on Capitol Hill, he has led many successful legislative coalition efforts on behalf of his clients.

Throughout his time in Washington, D.C., Rob has remained politically active. In 2004 and 2008, he served as a professional volunteer in the Official Proceedings Division of the Republican National Committee. In that role, Rob was responsible for the logistics and hospitality of over twenty members of Congress and VIPs. Additionally, he serves on the steering and finance committees for many elected officials and serves on the Board of Directors of the National Club Association.

Rob earned his B.A. from the University of Oklahoma and M.B.A. from the Kenan-Flagler Business School at the University of North Carolina.

Pat Rose
Director, Mercury PR

Government/Regulatory Affairs Update from mercury PR

About Pat
Patrick Rose is a Director in Mercury’s Washington, D.C. office.

Prior to joining Mercury, Patrick worked as a Public Affairs Fellow for Vox Global in their Public Affairs Fellowship Program. There, he conducted policy research and analysis as well as issue monitoring and legislative tracking. He also helped design and support communication initiatives to address legislative and PR goals. Patrick has also interned for Major League Baseball Advanced Media in their legal department.

He is a native of Whitefish Bay, Wisconsin and holds a B.A. in Political Science and Journalism from the University of Wisconsin-Madison. He is passionate about college and professional sports.

Lisa Ryan
Engagement and Retention Expert

Manufacturing Engagement in a Post COVID World

Employee engagement expert, Lisa Ryan, will discuss the new normal in the workplace in a post-pandemic world and much more.

Explore strategies to deal with the staffing challenges of a post-pandemic workplace.
Discover how to compete with incentive bonuses and other tactics your competitors are using to woo employees to them instead of your organization.
Drive employee commitment to the company and the mission.
Identify best practices to connect with a remote workforce.
Explore ways to attract and retain your industry's best people.

Examples of how companies are dealing with new ways of doing business in the post-pandemic world and why what you're doing now is setting the tone for your company's future.
Best Practices to build your company’s reputation as a great place to work so you can attract and retain the best talent available.
Personal development strategies to help you find the good, no matter what is going on.

About Lisa
Lisa Ryan is energetic and dynamic, and her presentations are anything but standard – they’re PowerPoint free! Instead, Lisa engages her audience with entertaining anecdotes gained “in the trenches”, incorporates the most current research, trends and best practices while also capturing the “wisdom in the room.”  Because of her experience in a variety of industries including executive recruiting, healthcare, industrial sales, and welding, she relates easily to attendees at all levels within the organization. Ryan’s programs focus on positive workplace culture, inter-generational communication, employee acquisition, engagement, retention, and gratitude strategies (“Grategies”) for personal and professional development.  Her down-to-earth approach and willingness to share best practices have proven to be a winning formula for her clients.  Lisa Ryan currently serves as Immediate Past-President of the National Speakers Association, Ohio Chapter. She received her MBA from Cleveland State University. 

Josh Waldman
2022 Life Sciences Industry Update FROM Cleveland Research Company
Matt Koletsky


Josh is a Senior Research Analyst and partner at the research firm, Cleveland Research Company (CRC) where he and his team are responsible for coverage of the Life Science Tools and Diagnostics industries. Prior to CRC, Josh held a business development position at Forest Labs (now Allergan) in addition to working with several early stage biotech start-ups where he held both business development and benchtop research positions. 

Josh holds a PhD in Biomedical Sciences with a focus on transplantation immunology, and an MBA from the University of Toledo. He completed his undergraduate work in biochemistry at Bowling Green State University. He currently lives in Pepper Pike, OH with his wife Erin and three children.

Matt Koletsky joined Cleveland Research in September 2020. Prior to joining, Matt spent nearly 8 years in lab research roles within Pharma and Academic settings including Regeneron Pharmaceuticals and Rockefeller University. Matt studied Molecular Biology at the University of Michigan and Georgetown. 

ABout CLeveland Research Company
CRC is an independent research firm headquartered in Cleveland, Ohio. The company has a reputation for exceptional ground-level intelligence across the consumer, agriculture, industrial, healthcare, retail, foodservice, and technology industries. 

Shawna Suckow
Award-Winning Motivational Speaker, Certified Virtual Presenter (CVP)

Roaring Twenties! How to Market & Sell Better in the Post-Pandemic Decade

Based on Shawna’s latest book, the LPA Spring Meeting’s closing keynote session will shine a new light on where we’re headed next. The pandemic threw the entire world into a tailspin, but we’re emerging now and this decade is poised to be the most remarkable in a century. Everything looks different in this new light: there’s a lot of confusion and noise out there about what the marketplace will look like as we continue to move forward. How will you shift your strategy, your tools, and your processes to meet the quickly evolving demands of this accelerated and different marketplace? How will you position yourself for the incredible Roaring Twenties? It all requires a keen understanding of your customers and how they’re making purchasing decisions now. Whether it’s B2B, at the local market, or e-commerce, how can you rise above the noise and stand out to them going forward? How can you influence the customer journey in the next normal? One thing is certain: new messaging and tools are key.

Join buyer behavior expert Shawna Suckow, CSP, CVP, CMP, as she shares her latest findings on where we are, and what’s next. It’s not just data though; she’ll share case studies to give you the relevant steps you can take NOW. 

•    Learn how your customers have evolved as a result or the pandemic, and what businesses need to do to adapt.
•    Gain up-to-the-minute insight into the best ways to connect with buyers of all kinds.
•    Time is of the essence! Discover what tools are working right now to break through the noise and capture your share of the Roaring Twenties marketplace.

About Shawna Suckow
Shawna Suckow, CSP, CVP, is a speaker with some serious knowledge of the buyer mindset. She spent 15 years in corporate America as a B2B buyer, keenly observing supplier marketing and sales techniques. She shares this insider information with audiences all over the world so businesses can break through the noise more effectively.  What she’s proud of: Her new book, The Roaring Twenties, was featured in Forbes as a top Marketing book of 2022; she received the Iconic Woman award from the global Women’s Economic Forum in 2020, and she did pretty well overcoming her debilitating fear of public speaking 12 years ago. 
Three memorable things about Shawna: 
1.    She played in the World Series of Poker Main Event in 2015; 
2.    She once did a turkey call for the Jimmy Kimmel audience; 
3.    and her first car, a Volkswagen Beetle, caught fire on her way to school. 



About the Austin Area
•    Attendee Guide
•    Austin Visitor Guide (Digital Copy)
•    Maps
•    Austin Insider Deals (discounts around the city)
•    Health and Safety Guidelines
•    Austin Spotify Channel

Can't wait to see your colleagues again? Click the picture below for pictures from past LPA meetings on our Facebook Page.





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