LPA Spring Meeting

The 2020 Spring Meeting will be held May 4-6 at the Stephen F. Austin Intercontinental Hotel in Austin, Texas. There will be ample opportunities to network with fellow members during receptions and optional outings, as well as during the education program. Over the course of a day and a half, LPA Members will garner calls-to-action for both their company and personally.

REGISTER ONLINE or Download the pdf


Tentative Schedule

Monday, May 4

6:00-8:00pm      Informal Networking Reception


Tuesday, May 5
7:30-9:00am      Breakfast and registration
9:15-10:45         Tom Morrison, Capitalizing in a Decade of Uncertainty & Disruption
10:45-11:00       Break

11:00am-Noon    Rob Smith, Mercury PR, Government/Regulatory Affairs Update  
12:00-1:30pm    Networking Lunch
1:30-4:00           Afternoon speakers

5:30-7:00pm      Reception & Dinner

7:00-9:00pm      Optional Bat Watching/Sunset Tour


Wednesday, May 6
7:30-8:30am      Breakfast
8:30-9:30          Morning speaker  
9:30 -9:45         Break
9:45-11:00        Paul Zikopoulos, The Big Deal About Big Data & Disruption
11:00am            Meeting concludes


Registration Fees
1st Member Attendee     $1,045
2nd Attendee                    $   940
3rd or more Attendees    $   825
Non-Member Attendee   $1,200
Spouse/Guest                   $   250

(Spouse/Guest fees include all receptions and dinners)
Bat-watching Yacht Cruise $ 38


About the Hotel
InterContinental Stephen F. Austin
701 Congress Ave, Austin, TX 78701
Phone: (512) 457-8800
Deadline is April 6, 2020
LPA Group Rate: $239 single/double deluxe room
Call central reservations and mention the "LPA Spring Meeting" or
RESERVE YOUR ROOM ONLINE

About the Bat-watching yacht cruise
Capital Cruises bat watching tours are a world famous Austin tour.  The Congress Avenue Bridge is the home of the largest urban bat colony in North America and Capital Cruises provides the best possible viewing for one of the most incredible wildlife spectacles in the world!

Attendees will have time to eat dinner with colleagues at the hotel and before needing to be out front for transportation departing NLT 6:30pm and returning at 9:00pm.


About the SPEAKERS

Tom Morrison

Electrifying, Inspiring, Motivational Speaker on Marketplace Disruption and Personal Development

Future 4.0... Capitalizing on a Decade of Uncertainty & Disruption

With disruption driving change at light speed, two things are certain with "change": you no longer have the luxury of time and it is unforgiving.  In a study by IBM, over 5,000 C-Suite executives stated that their #1 fear for the future was the "DISRUPTION" of their industry or business model. Forbes reports that market disruption will drive 40% of Fortune 500 companies into bankruptcy in the next 10 years.  Any industry ignoring the wave of change headed our way will risk becoming irrelevant and eliminated.  Enter FUTURE 4.0.  In this very insightful and energetic session, Tom will unpack the key elements of FUTURE 4.0 including:

- 3 dynamic forces driving change at hyperspeed... It will only get faster

- 2020's economic boom... are they ready

- The 8 year labor shortage

- 4 technologies that will change everything 

- Why and where disruption takes place

- How the Internet of Things and Industry 4.0 are the solutions to the future

About Tom
Tom Morrison is a life coach and award-winning Association Executive who lives and breathes marketplace disruption and personal development. Tom led his company to over a 1,000% growth increase since 2006, through using the key elements he shares in his keynotes.  Tom's energetic keynote, "When Uberization Collides with Your Industry," has been a wake-up call to industries across the country.

Over Tom’s 20+ year career as a trade association CEO, he has been a student of marketplace disruption, as well as personal development.  Tom's sessions help companies understand the where, how, and why market disruption happens and how to lead it.  He also motivates crowds on how to achieve the quality of life they desire from his groundbreaking book, How to Get People to Scream Your Name and Beg for More.

Tom's dynamic and highly engaging delivery, coupled with his informative content, inspires and motivates crowds to make positive change.  Tom's transparent and practical style leaves your attendees with take-a-ways to prepare for the future and achieve the best life possible.

Paul Zikopoulos
Award-Winning Author, Speaker, Future Trends Expert, and VP of Big Data Cognitive Systems at IBM

The Big Deal About Big Data

Is there a more frequently used term than Big Data these days? It’s changing the world, but we don’t yet know how it will sell, operate, learn, heal, and determine big decisions. In this session audiences get a quick framework by which to identify and understand Big Data (hint: it’s more than Tweets and Facebook “likes”), and how it’s being used across industries to transform the norm. In addition, get insight into what modern analytic architectures look like—you’ll hear about governance, data lakes, snow flakes, and more. Zikopoulos will leave you with not only a great understanding of Big Data, but also how you are going to change the world with it.

About Paul
In a rapidly transforming world, data has become the new competitive advantage. And according to future trends expert Paul Zikopoulos, “Every day we walk by solvable problems, leaving opportunities untapped.” The VP of the Big Data Cognitive Systems for IBM, Zikopoulos discusses how working these “solvable problems” creates disruption in the marketplace and how golden signals of opportunity can be found within mountains of noise. Exclusively represented by Leading Authorities speakers bureau for lectures, Paul is changing the way audiences are looking at their businesses in terms of potential sales, obstacles, and potential for growth. Paul shares future trends that are starting to happen in real-time and have multiple applications: from garbage cans that alert sanitation departments when they need collection – saving cities millions – to shampoo brands that are connecting weather forecasts with personal consumer profiles to suggest the right mix of hair products for the day. He easily discusses the next generation of technological change from the power of machine learning and voice-to-text, to the opportunities in reading digital body language and joining the Internet of Things trillion sensor economy, and more.

Incredibly energetic and easy to follow, Paul is the antithesis of what many people think of when they consider a big data expert. Using incredible visuals, including a hashtag aggregator that instantly creates examples of perfectly segmented consumers live on stage, Paul amazes audiences with the amount of information available to change the conversation about your industry. By sharing his insights on where big data comes from and the idea that “If you aren’t paying for it, you are being sold,” Paul breaks apart the roles of data collection and decision making for executives seeking the opportunities for disrupting their industry and leap-frogging the competition.

Named a “Top 100 AI and big data Thought Leader” by Analytics Insights and one of the “50 Big Data Twitter Influencers” by SAP, Paul has been consulted on these topics by “60 Minutes” and multiple universities, and has been named an expert on big data by publications such as Big Data RepublicTechnopedia, and Analytics Week. An award winning writer, he has published more than 19 books and over 350 articles on data including Big Data Beyond the Hype, Understanding Big Data, Harness the Power of Big Data, DB2 for Dummies, and more. An expert in harnessing the power of big data, Paul brings real world experience from his at time managing over 1,400 professionals to help you build influence and affect change in your company. 

Paul also is a seated board member of Queen’s University Business School’s Masters of Management Analytics (MMA) and AI programs. Paul has taken an active role in bolstering Women in Technology, LGBT and workplace inclusivity, and Coding for Veterans. He sits on the board of Women 2.0, a global network and social platform for aspiring and current female founders of technology ventures. 

Rob L. Smith
Managing Director
Mercury LLC


Government Affairs Update

About Rob
Rob Smith is a Managing Director in Mercury’s Washington, D.C. office, where he represents a diverse client base, including defense, pharmaceutical, healthcare, environmental, financial services and transportation clients. With the relationships he has built over the past two decades, Rob is able to represent the interests of Main Street as effectively as he represents the interests of Wall Street.

A native Oklahoman, Rob began his career on Capitol Hill as the military legislative aide to House Armed Services Committee Member, Congressman Joel Hefley (R-CO), where he worked on defense procurement and military construction issues. He later went on to serve as legislative director for Congressman Wes Watkins (R-OK), where he focused on trade and tax issues under the jurisdiction of the Ways and Means Committee.

Upon leaving the Hill, Rob joined Sun Microsystems, one of the world’s largest technology companies as a federal affairs representative. He represented the company on numerous legislative and regulatory matters, including domestic and international tax, broadband, employee compensation and benefits and accounting and export controls. Rob was active in directing Sun’s participation in major technology trade associations, coalitions and congressional working groups and was the company’s primary liaison before key political party organizations. After leaving Sun, he worked at an AmLaw 100 law firm, where he served as legislative practice group leader and managed the PAC for the entirety of his tenure.

A veteran of many legislative battles, Rob uses his experience and knowledge to advise clients on all aspects of federal advocacy, including obtaining federal funding, marketing and sales to federal agencies and developing effective relationships with their constituent members of Congress and congressional staff. Using his numerous bipartisan, bicameral relationships on Capitol Hill, he has led many successful legislative coalition efforts on behalf of his clients.

Throughout his time in Washington, D.C., Rob has remained politically active. In 2004 and 2008, he served as a professional volunteer in the Official Proceedings Division of the Republican National Committee. In that role, Rob was responsible for the logistics and hospitality of over twenty members of Congress and VIPs. Additionally, he serves on the steering and finance committees for many elected officials and serves on the Board of Directors of the National Club Association.

Rob earned his B.A. from the University of Oklahoma and M.B.A. from the Kenan-Flagler Business School at the University of North Carolina.

Not sure what to expect? Click the picture below for pictures of past LPA meetings on our Facebook Page.

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