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The 2019 LPA Spring Meeting will be held May 7-8 at the Ritz Carlton Pentagon City in Arlington, VA. The meeting promises to be an outstanding Spring Meeting with a well-rounded professional development program. Presentations include LPA End-User surveys, industry-specific market data, building your brand and telling your story, government and legislative updates, NIH research initiatives and funding, international trade issues, and the more. At the conclusion of the meeting, attendees will be given the opportunity to take part in a private tour of the U.S. Capitol building lasting approximately one hour. (Please let Clark or Angie know if you can attend.)
Immediately following the LPA Spring Meeting, the LPA will hold the 2019 LPA Capitol Hill Day on May 9th, giving members an opportunity to visit their lawmakers offices. The Ritz-Carlton will have a limited number of rooms at the LPA rate for May 8th and a dinner will be planned to discuss the following day on the Hill. Please let Clark know if you plan to attend the 2019 LPA Capitol Hill Day, or let us know when registering for the Spring Meeting.
Monday, May 6
6:00-8:00pm Informal Networking Reception
Tuesday, May 7
7:30-9:00am Breakfast and badge pick-up
9:15-10:45am Steve Battista, Building Your Brand, Telling Your Story, Protecting Your House
11:00am-12:00pm Rob Smith, Mercury PR, Government/Regulatory Affairs Update
12:00-1:30pm Networking Lunch
1:30-2:30pm Dr. Tara Schwetz, Associate Deputy Director (National Institutes of Health), NIH Outlook
2:45-3:30pm Patrick Wilson (Director, Office of Business Liaison, U.S. Department of Commerce) International Trade Outlook
3:30-4:00pm Representative from the International Trade Administration
5:30-8:00pm Reception & Dinner
Wednesday, May 8
8:30-9:00am Glenn Cudiamat and Arkady Hagopian (Top Down Analytics) LPA End-User Survey Presentation
9:00 -9:15am Break
9:15-11:15am Mike Marks (Indian River Consulting), Our Emerging Forces of Change Are Not New
11:30am Meeting concludes
2:00pm Optional U.S. Capitol tour. Participants will be given a private tour of the U.S. Capitol building
lasting approximately one hour.
Thursday, May 9 – Optional Capitol Hill Day
8:30am-5:00pm Meetings on The Hill
1st Member Attendee $1,045
2nd Attendee $ 940
3rd or more Attendees $ 835
Non-Member Attendee $1,200
Spouse/Guest $ 250
(Spouse/Guest fees include all receptions and dinners)
About the Hotel
Ritz-Carlton, Pentagon City
1250 S Hayes St, Arlington, VA 22202
Phone: (703) 415-5000
The hotel deadline of April 15 has passed. Please call reservations and mention the LPA Spring Meeting for the best rate available.
LPA Group Rate: $279 single/double deluxe room.
Building Your Brand, Telling Your Story, Protecting Your House
Steve Battista, writer and master storyteller, is best known as the builder of the Under Armour brand, the ultimate disrupter of the past 20 years that busted open the sporting goods industry with his “Protect This House” campaign. Steve’s strategy of building the brand rather than focus on emotionless product marketing helped bust through the global leaders like Nike and Adidas, to take the small t-shirt company to a $5 billion global phenomenon. Steve draws from his experiences and strategic moves to reveal how businesses, like Under Armour, succeed by building an authentic brand by sidestepping the normal marketing strategy to win the hearts and minds of athletes all over the world. His presentation details how to build and protect a brand through emotional campaigns, amazing brand experiences, genuine product placement, savvy digital marketing … and how you can apply these strategies to build your brand and tell your story.
Since he joined the former startup as its 19th employee in 2000 as director of corporate communications, Steve helped the Under Armour brand grow from selling four products into a $4.8 billion global business selling 40,000+ products. With many titles during his 17-year tenure, Steve’s primary focus was directing the company’s strong branding and positioning, which inspired athletes of all ages globally through brilliant campaigns that exuded the company’s passionate culture and dedication to authenticity.
Steve’s gritty and compelling marketing, such as his award-winning “PROTECT THIS HOUSE,” “CLICK CLACK,” and “I WILL” campaigns, helped propel Under Armour’s rise to become “the sports brand of this generation and the next,” a distinction further substantiated through the company’s partnerships with some of the world’s most accomplished athletes, including Stephen Curry, Jordan Spieth, Michael Phelps, Misty Copeland and Tom Brady.
A talented writer and master storyteller, Steve takes audiences behind the scenes of his work at Under Armour and other brands he has helped launch and/or reposition, to provide insights on fostering attitudes focused on disruption and innovation, and strategies for ensuring distinct branding in an omnichannel environment. Participants take away a renewed appreciation for the power of strong branding and authenticity in marketing, and in allowing your organization’s story to dictate your brand’s message in an increasingly competitive marketplace.
Our Emerging Forces of Change Are Not New
Join Mike Marks for a look into the future of our industry. Mike will share perspectives from other industries as to how all of our changing forces will play out. Our industry conversations are around major disruptions with mergers and acquisitions, non-traditional competitors with different business models, changing customer sourcing practices, manufacturers going direct, margin squeezes for traditional distributors and shifts in risks and liability for channel members. This doesn’t even consider millennials, the fact that we have become a global marketplace, and the digital transition. The interesting perspective is that these forces have played out in other industries often ten or more years ago. While our industry is often at the bleeding edge of technology and innovation our go-to market strategies remain somewhat traditional. This provides us with the opportunity to learn from those that have faced these forces before us.
Mike has been one of our most popular speakers and has worked in this industry for over 20 years. He will share how these situations have played out in other industries to help our members find some parallels and also gain some insight as to where to harvest and where to invest. Mike is known for his straight from the shoulder, no BS, approach and this may be challenging to both our manufacturer and our distributor members. He is confident in the viability and bright future for our industry but feels strongly that success will be about doing new things instead of doing the same things better.
He is going to work with us for a couple hours and there will be plenty of time for thoughtful conversations. This is about the direction of the tide and not the size of the waves so put on your strategic thinking hats and join us.
About Mike Marks
Mike Marks co-founded Indian River Consulting Group (IRCG) in April 1987. He began his consulting practice after working in distribution management for more than 20 years. Over the years, his narrow focus in B2B channel-driven markets has created an extensive number of deep executive relationships within virtually every business vertical in construction, industrial, OEM, agricultural, and healthcare. Mike has been a frequent speaker at LPA meetings over the years as well as one of the most popular with his expertise and understanding of how sales and distribution work in the lab products industry.
Speakers also include:
Glenn Cudiamat Arkady Hagopian
General Manager, Top Down Analytics Director of Research, Top Down Analytics
Glenn Cudiamat and Arkady Hagopian of Top Down Analytics (TDA) will discuss the preliminary results from the first of several market reports TDA will be producing for the LPA this year – an end-user and member survey of the lab products market to include growth outlook for 2019 across end-user segments, geographic regions, economic factors likely to impact the market, and much more.
Glenn has over 20 years of market research experience in the analytical and life science instrumentation industry. Prior to his current role as General Manager, Glenn served as VP of Research Services at Strategic Directions International, Inc. During his tenure at SDi, he provided management consulting and published over a hundred strategic market research reports on every aspect of the scientific instrumentation and equipment industry. Glenn's consulting client list spans almost every major life science and analytical instrumentation manufacturer. Having been the primary curator of information at SDi for nearly two decades, Glenn’s expertise of the industry is unmatched.
Arkady's management consulting experience for the analytical instrumentation, life science tools, and laboratory equipment industries spans over 15 years. During his 10 years at Strategic Directions International, Inc., Arkady played a pivotal role in both research and consulting operations of the company. After his term at SDi, Arkady founded Market Nerds, LLC., a market research and data analytics consulting firm, where he published numerous market research reports, managed large survey projects, and analyzed complex datasets. Arkady is widely regarded as an expert voice in the genomic analysis, scientific equipment, and laboratory furniture markets.
Dr. Tara Schwetz
Associate Deputy Director, National Institutes of Health
Tara Schwetz will breakdown NIH current funding and budget for the year. She will also discuss some of the major NIH research initiatives that will be of interest to LPA members and, provide some examples of NIH Partnerships.
Tara A. Schwetz, Ph.D. is the Associate Deputy Director, Office of the Director (OD), National Institutes of Health (NIH). Prior to assuming this role, Dr. Schwetz was the Chief of the Strategic Planning and Evaluation Branch in the Office of the Director at the National Institute of Allergy and Infectious Diseases (NIAID). During her tenure at NIAID, she led several efforts, including conducting an evaluation of the Centers of Excellence for Influenza Research and Surveillance to facilitate evidence-based decision-making and developing the NIAID Strategic Plan for Tuberculosis Research.Previously, Dr. Schwetz served as the Senior Advisor to the Principal Deputy Director of NIH, where she coordinated efforts such as Reimagine HHS, the NIH rigor and reproducibility activities, and the NIH-Wide Strategic Plan. Dr. Schwetz also served in the dual role of the NIH Environmental influences on Child Health Outcomes Interim Associate Program Director and the Special Assistant to the DEPD. Prior to these roles, she was a Health Science Policy Analyst at the National Institute of Neurological Disorders and Stroke, where she helped develop the National Pain Strategy. Dr. Schwetz started her career at NIH as an AAAS Science and Technology Policy Fellow at the National Institute of Nursing Research. She received a BS in biochemistry with honors from Florida State University and a PhD in biophysics from the University of South Florida, followed by a postdoctoral fellowship at Vanderbilt University. Dr. Schwetz has received numerous awards, including fellowships from the American Cancer Society, the American Heart Association, and NIH.
Government and Regulatory Affairs Update
With the mid-terms behinds us, and the next presidential election cycle starting to take hold, Rob will discuss the political implications and what it may mean for LPA members. He will updated members on key legislative and regulatory issues pertinent to LPA members and the industry.
Robert L. Smith is a Managing Director with Mercury, a high-stakes public strategy firm. Mercury provides results for the world’s most successful companies, leading advocacy groups, governments, political parties, NGOs, and prominent public and political figures. Using bipartisan relationships on Capitol Hill, Rob has led many successful legislative coalition efforts on behalf of his clients. He previously served as legislative director for Congressman Wes Watkins (R-OK), focusing on trade and tax issues, and as legislative aide to Congressman Joel Hefley (R-CO), where he worked on defense procurement and military construction issues.
Director, Office of Business Liaison
Patrick Wilson is the Director Office of Business Liaison with the U.S. Commerce Department. He will discuss relevant trade issues to include USMCA, Brexit, US-China, and others and what the implications may be for LPA members.
About Patrick Wilson
Patrick was appointed as Director of the of the Office of Business Liaison in November 2018. The primary mission of the office is to represent private sector interests through strategic engagement on behalf of the Secretary of Commerce. The office also liaises with the leadership of the 12 bureaus of DOC to keep a pulse on business engagement across the Department.
Prior to joining OBL, Wilson led corporate government relations for U.S. headquartered manufacturing companies Cummins Inc. Babcock and Wilcox Company (now BWE) and for the Semiconductor Industry Association. The SIA is a high-tech trade association representing America’s largest chip makers.
He also previously served in the U.S. Congress (House & Senate) last as Director of Coalitions and Senior Counsel for the House Small Business Committee. He also formerly served as Legislative Counsel for then Kansas Senator (now Ambassador) Sam Brownback and as Legislative Director for then Rep. Mike Pence of Indiana. A veteran of Operations Iraqi Freedom and New Dawn, Wilson has served as an artillery officer in the U.S. Army and Virginia National Guard since 2004 and is currently a Civil Affairs Officer in the U.S. Army Reserve. He earned a Bachelor’s Degree in International Studies & Economics from the University of Denver Korbel School and at the Denver Sturm College of Law. Combining his interests in national security and industrial policy, he has since 2006 been a guest lecturer at the Dwight D. Eisenhower School for National Security and Resource Strategy. Wilson serves on the Board of Directors of the National Capital Area Salvation Army and as a volunteer for the National Archives Foundation. A native of Independence, Missouri, Wilson and his husband Jason (a Congressional staffer) reside in Old Town Alexandria, VA.
Not sure what to expect? Click the picture below for pictures of past LPA meetings on our Facebook Page.