LPA WORKSHOPS & WEBINARS
The LPA holds workshops and webinars on member-driven topics that are customized to fit the needs of those working in the lab products industry. The setting, whether in-person or virtual, allows for plenty of dialogue and peer networking, maximizing the learning experience, as well as your LPA Membership.
Join members at the LPA Sales & Marketing Workshop on November 8-9 at the Sheraton Boston Hotel in Boston, MA. Focusing on practical applications with AI, exploring the landscape of generative artificial intelligence, with an emphasis on large language models, and gaining an understanding about the technology that powers popular tools like ChatGPT, Microsoft Bing, Google Bard, and others, you'll learn what these tools are, how they work, and how to make use of them.
*This will be an interactive workshop, so be sure to bring your laptop!*
LPA Sales & Marketing Workshop on AI
with Christopher Penn
November 9, 2023
Sheraton Boston Hotel
39 Dalton Street
Boston, MA 02199
Phone: (617) 236-2000
LPA Room Rate: $259
Cut-off date: October 18th
RESERVE YOUR ROOM HERE
Call 1-800-325-3535 or 617-236-2000 to reserve your room and be sure to mention the LPA Sales & Marketing Workshop.
Check-in: 4:00 pm
Check-out: 12:00 pm
Parking Valet Daily: $70
Electric Car Charging Station
REGISTER HERE
1st attendee: $695
2nd attendee: $595
Non-member: $995
LOG IN AND VIEW THE LIST OF ATTENDEES
Shedule
Wednesday, November 8
6:00 – 8:00 PM – Reception with light hors d'oeuvres
Thursday, November 9
8:00AM – 9:00 AM – Breakfast
9:00 AM – 12:00 PM – Workshop
12:00 PM – 1:00 PM – Networking Lunch
1:00 PM – 4:00 PM – Workshop
4:00 PM – Workshop concludes
In this full-day workshop from TrustInsights.ai, Christopher Penn explores the landscape of generative artificial intelligence, with an emphasis on large language models, the technology that powers popular tools like ChatGPT, Microsoft Bing, Google Bard, and others. You'll learn what these tools are, how they work, and how to make use of them. This will be an interactive workshop, so be sure to bring your laptop. Join us November 8, the night before the workshop, for a complimentary happy hour from 6-8pm to get to know each other before the workshop. These events are optional and are included with registration.
Workshop Outline
The Intelligence Revolution
- Speed of technological change is increasing
What are Large Language Models?
How do LLMs Work?
What is Prompt Engineering?
Six Categories of Use Cases
- Generation
- Extraction
- Summarization
- Rewriting
- Classification
- Question Answering
Workshop: Prompt Engineering Exercises
Risks of LLMs
- Bias
- Copyright
- Regulation
- Business model changes for hourly businesses
- Factuality
- Data privacy
Scaling the Use of LLMs
- Governance and preparation
- 5P Framework
- Prompt construction and deployment
- Popular systems and appropriate uses
- Prompt scaling with code
- Fine tuning public models
- Customized fine tuned private models
- Application development
Workshop: Prompt Fine Tuning Exercise
Marketing Impacts
- Search
- Brand
- Summarization and depletion of traffic
Antidotes for Marketing
- Brand
- Publication
- Community
What's Next
- Autonomous AI and Agent Systems
- Multimodal AI
- Open source models
- AI ecosystems
- Synthetic Marketing
- True AI creativity
- AI accessibility via apps
Summary and Wrap-up
REGISTER HERE
About Chris
CHRISTOPHER S. PENN, CO-FOUNDER AND CHIEF DATA SCIENTIST
Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and internationally renowned keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.
Mr. Penn is a 2023, six-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, and many others.
Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.
Did you know that most sessions are recorded or have digital materials available in the handouts section afterwards?
Visit www.lpanet.org/handouts for previous workshops, webinars, and other meetings' handouts and recordings.
Questions? Suggestions? Contact Angela Errera or Clark Mulligan.
