LPA Sales & Marketing WORKSHOP
Smarter, Not Harder: Integrating AI into Sales & Marketing Workflows
with Rich Brooks
October 7-8, 2025
Philadelphia, PA

Chances are you’ve already played around with AI platforms like ChatGPT and Midjourney, or explored the AI enhancements in tools like Microsoft Office, Canva, or your company’s CRM.

You know these are powerful tools that could take your sales and marketing to the next level, but you’re not sure how to bridge the gap from parlor tricks to actual workflow enhancements. 

This workshop is designed to do just that. It’s not about theory or buzzwords—it’s about how you and your team can integrate AI into your actual workflows to drive efficiency, improve outcomes, and stay human in the process.

Whether you're in marketing, sales, or leadership, you'll walk away with a clear sense of how AI can help you think smarter, create faster, and deliver better results—without losing your brand voice or your sanity.

What You’ll Learn
•    How (and where) to integrate AI into your marketing & sales workflows
•    How to protect and project your brand voice in an AI-assisted world
•    Where AI adds the most value (and where it doesn’t)
•    The impact of AI on SEO and how to stay relevant and visible
•    How to stand out when AI is writing everyone’s content
•    How to maintain human connection in automated communication

Topics Covered
•    Getting AI to sound like you
•    Using AI to generate buyer personas
•    Branding in the age of generative sameness
•    Using AI for deep research into clients, competitors, and industries
•    Using AI to improve deliverables, not just speed
•    Building custom GPTs for sales, support, or internal use
•    New strategies for content creation, email marketing, and SEO
•    AI and trust: striking the right balance in customer relationships
•    Interactive sessions with ChatGPT and other large language models
•    Live walkthroughs of tools like Fathom, ChatGPT, Canva, and Descript

Who Should Attend
Sales and marketing professionals, team leaders, business owners, and anyone tasked with driving growth in a digital environment.

What You’ll Walk Away With
•    A ready-to-implement AI-enhanced workflow
•    A curated toolbox of AI apps and how to use them
•    Strategic clarity on what to automate—and what should stay human
•    A framework for adapting your marketing without losing your voice

WORKSHOP Schedule
Tuesday
6:00 – 8:00 PM – Reception with light hors d'oeuvres

Wednesday
8:00AM – 9:00 AM – Breakfast
9:00 AM – 12:00 PM – Workshop
12:00 PM – 1:00 PM – Networking Lunch
1:00 PM – 3:00 PM – Workshop
3:30 PM – Workshop concludes

About Rich
Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine, that’s been in business for over 28 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media. He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing.

Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online. He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine. He has also appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.

Visit www.lpanet.org/handouts for previous workshops, webinars, and other meetings' handouts and recordings. 

Questions? Suggestions? Contact Angela Errera or Clark Mulligan.