LPA WORKSHOPS & WEBINARS
The LPA holds workshops and webinars on member-driven topics that are customized to fit the needs of those working in the lab products industry. The setting, whether in-person or virtual, allows for plenty of dialogue and peer networking, maximizing the learning experience, as well as your LPA Membership.

Join members at the LPA Sales & Marketing Workshop in Philadelphia, PA this September 17th and receive a deeper dive in how to leverage AI in your sales, gaining an understanding about the technology that powers popular tools like ChatGPT, Microsoft Bing, Google Bard, and others.

*This will be an interactive workshop, so be sure to bring your laptop!*

LPA Sales & Marketing Workshop on AI Sales Strategies
with Christopher Penn
September 16-17, 2024

Philadelphia Marriott Old City
One Dock Street
Philadelphia, PA 19106
(215) 238-6000

LPA Room Rate: $219
Reservation cut-off date: August 26
Check-in: 4:00 PM
Check-out: 11:00 AM

Shedule
Monday, September 16
6:00 – 8:00 PM – Reception with light hors d'oeuvres

Tuesday, September 17
8:00AM – 9:00 AM – Breakfast
9:00 AM – 12:00 PM – Workshop
12:00 PM – 1:00 PM – Networking Lunch
1:00 PM – 4:00 PM – Workshop
4:00 PM – Workshop concludes

This will be a full-day workshop with Christopher Penn

About Chris
CHRISTOPHER S. PENN, CO-FOUNDER AND CHIEF DATA SCIENTIST
Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and internationally renowned keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.

Mr. Penn is a 2023, six-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, and many others.

Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.


Did you know that most sessions are recorded or have digital materials available in the handouts section afterwards?
Visit www.lpanet.org/handouts for previous workshops, webinars, and other meetings' handouts and recordings. 

Questions? Suggestions? Contact Angela Errera or Clark Mulligan.