Workshops & Webinars

The LPA holds sales & marketing workshops and webinars on member-driven topics that are customized to fit the needs of those working in the lab products industry. The setting allows for plenty of dialogue and peer networking, maximizing the learning experience, as well as your LPA Membership.

RE-ENGAGE Your Customers - Digital Marketing in a Pandemic
with Alex Oliveira and Petro Andreadis

DATE: July 8, 2020
TIME: 1:00 - 2:30 PM EST

The pandemic has affected all businesses around the globe in ways we couldn't imagine. It's likely that the strategy you've been using has changed. Whether it's your budget or your messaging -- you've had to adapt! As Digital Marketing professionals, we're doing everything we can to evolve with the times. And one thing we know for sure: it's more important than ever to test new Digital Marketing strategies. We're going to show you how. I know what you're thinking: not another Zoom meeting! We hear you and that's why we've put a lot of thoughts into creating a really engaging presentation. We want you to learn, have fun and most importantly apply some of the tactics we share with you.

What you can expect
1.    Visual- Twelve slides throughout the entire presentation
2.    Engage- Print Questionnaire 
3.    Learn- We're going to cover 3 topics in this webinar
4.    Attire- Wear your favorite professional team shirt

Topic #1: Focus on Customer Experience
•    Petro & Alex will present for 15 minutes
•    Groups of 4 will enter the breakout rooms for 7 minutes 
•    Back to the Presentation for 5 mins of Q&A 

Topic #2: Focus on Aligning Marketing & Sales
•    Petro will present for 10 minutes
•    Q&A for 6 mins

Topic #3: Focus on Marketing Trends & Strategies 
•    Alex will present for 15 minutes
•    Groups of 4 will enter the breakout rooms for 7 minutes 
•    Back to the Presentation for 5 mins of Q&A 

Topic #4: Digital Marketing Challenge
•    Petro & Alex will discuss the challenge questions for 10 mins
•    Q&A for 10 mins

Pre-Webinar Resource:

About Alex
As a hands on leader of multiple successful companies, Brazilian-born and South Florida-raised Alex Oliveira has helped clients advance their businesses and brands by building and executing interactive marketing campaigns for over 15 years.
With a heavy emphasis on Lead Generation, Alex has created a name for himself as a well-respected digital marketing and entrepreneur. From small to Mid-sized companies to non-profits and Fortune 500 brands like Ford and Allstate, Alex enjoys a diverse portfolio of clientele. Alex's other passions include adventuring with his wife and 4 kids, giving back to the local community and having his morning coffee with a side of NPR.

About Petro
With an extensive background in cultivating & nurturing relationships and passion for continuous growth, Petro utilizes his experience with behavioral science and emotional intelligence techniques to further personal development, team effectiveness and sales/customer interaction for his clients, mentees and team members. 

Visit for previous webinars; see for daily updates from the Hill and NAM.

Here are some hotlinks to of our recent workshop and webinar handouts (links are members-only, please log in). In addition, the LPA has complimentary members-only webinars

2020 LPA Sales & Marketing Webinars

2019 LPA Sales & Marketing Webinar

2019 LPA Sales & Marketing Workshop

2018 LPA Sales & Marketing Workshop

2017 LPA Sales & Marketing Webinar

Questions? Suggestions? Contact Angela Errera or Clark Mulligan.


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