LPA SAles & Marketing Workshop
Rich Brooks presents How to Market Online in a post-covid world
The Alexandrian Old Town Alexandria
Marriott Autograph Collection

September 19-20, 2022

Register Here or Download the PDF

View a list of registered attendees here

Schedule
Monday, September 19
6:00 – 8:00 PM – Reception with light hors d'oeuvres and bar

Tuesday, September 20
8:00AM – 9:00 AM – Breakfast
9:00 AM – 12:00 PM – Workshop
12:00 PM – 1:00 PM – Networking Lunch
1:00 PM – 4:00 PM – Workshop
4:00 PM – Workshop concludes


Much like "long COVID", the impact of the pandemic on business and the economy continue to linger. While many businesses in the laboratory space were kept busy during the pandemic, its consequences, including supply chain problems, remote work, the Great Resignation, reduced accessibility to prospects and clients, and changed customer expectations all have changed the way we market and sell.
 
In this one-day intensive and interactive workshop, we'll look at what's changed and how you can continue to market, generate leads, and make sales in this new environment.
 
We welcome back Rich Brooks, who presented several years ago on the BARE Essentials of Digital Marketing, to now guide us through what changes you'll need to make in your own marketing and communications to succeed. 
 
Takeaways to include:
- How the customer journey has evolved since COVID and how to meet them where they are
- What prospects and customers need now to make an informed decision
- How to stand out online and build brand awareness in a distributor-first environment
- How to improve your visibility at the search engines (including e-commerce SEO)
- Which social media channels will help you reach your customers
- How to run successful online ads
- How to implement video into your marketing
- How to generate leads on LinkedIn
- Best practices in email marketing, including building and segmenting your list
- How to generate more leads and sales at your website
- Meeting customer expectations around privacy and permission
- Marketing tools that can improve your results and save you time
- How to track your results once Google Analytics disappears


About Rich Brooks
Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine, that’s been in business for nearly 25 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media. He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing.

Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online. He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine. He has also appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.


About the Hotel
The Alexandrian Old Town Alexandria, Autograph Collection
Address: 480 King St, Alexandria, VA 22314
Phone: (703) 549-6080
LPA Room Rate: $259
Check-in: 4:00 pm
Check-out: 12:00 pm
Smoke Free Property
Pets Welcome: $25 non-refundable fee; Maximum pet weight: 80lbs
On-Site Parking: Daily: $33; Hourly: $18
Electric Car Charging Station


LPA WORKSHOPS & WEBINARS
The LPA holds workshops and webinars on member-driven topics that are customized to fit the needs of those working in the lab products industry. The setting, whether in-person or virtual, allows for plenty of dialogue and peer networking, maximizing the learning experience, as well as your LPA Membership.

Did you know that most sessions are recorded or have digital materials available in the handouts section afterwards?
Visit www.lpanet.org/handouts for previous workshops, webinars, and other meetings' handouts and recordings. 

Questions? Suggestions? Contact Angela Errera or Clark Mulligan.

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