LPA Sales & Marketing WORKSHOPs & webinars
The LPA holds workshops and webinars on member-driven topics that are customized to fit the needs of those working in the lab products industry. The setting, whether in-person or virtual, allows for plenty of dialogue and peer networking, maximizing the learning experience.
Sample Schedule
Wednesday
6:00 – 8:00 PM – Reception with light hors d'oeuvres
Thursday
8:00AM – 9:00 AM – Breakfast
9:00 AM – 12:00 PM – Workshop
12:00 PM – 1:00 PM – Networking Lunch
1:00 PM – 3:00 PM – Workshop
3:30 PM – Workshop concludes
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Visit www.lpanet.org/handouts for previous workshops, webinars, and other meeting's handouts and recordings.
Drawing on real-world examples, peer discussion, and expert-led instruction, these programs address the evolving challenges facing laboratory product manufacturers and distributors—from modern sales strategies and brand positioning to the responsible and effective use of emerging tools like AI.
Past workshops have emphasized actionable takeaways, ensuring participants leave with strategies they can implement immediately within their organizations.
