LPA Spring Meeting
May 6-7, 2014
The 2013 LPA Spring Meeting was held May 7-8 in Baltimore, MD.
Meeting Presentations Included:
J. Michael Marks, Co-founder, Indian River Consulting Group
Join us for a return visit from Mike Marks of Indian River Consulting Group. Our membership got really excited about the conversation he started last year so we have asked him back to take a deep dive into unlocking growth. Mike will share a model of market access which you can use to identify how well your sales and marketing resources are aligned with your real opportunities to grow in your particular markets. Mike's session will include three elements, a presentation of the market access model as it relates to unlocking growth, a small group exercise to apply the concepts, and then a open group Q&A session.
Mike presented the high level market access model last year and for this session he will do a quick review and then dive into creating competitive advantage which will be a practical and street level application of Michael Porter's work on strategy. He will also provide some additional detail on how the model applies to channel design and channel selection. The last component of the presentation will be a quick look into emerging alternatives for market growth ranging from new channel identification, social media, and micro markets. Mike has designed a group activity fully recognizing the competitive pressures that exist between most of our members. The activity will test several of the market access concepts where participants can explore them as industry insiders, not representatives of their own firms.
2013 Lab Purchasing Trends
K.C. Warawa, President, K.C. Associates
K.C. will present the data outlined in the 2013 North American Survey of Laboratory Purchasing Trends survey as well as the implications to the lab products industry. The detailed survey covers nine product categories, capital & non-capital equipment budgets, workload & personnel changes, outsourcing of specific functions, and other key questions on future spending. New for 2013, the survey contains insightful information on the impact of the Budget Control Act on spending in the lab.
Tim Fenton, Lobbyist & Director of Federal Government Relations, Thermo Fisher Scientific
Tim Fenton is Thermo Fisher Scientific’s federal government relations director in Washington, DC. He handles a wide range of issues, including biomedical research funding, the federal budget, environmental emissions monitoring, food & product safety, homeland security, medical devices issues. He will update members as to what is going on in Washington on such issues as NIH funding, the Medical Device Tax, the Affordable Healthcare Act, and other issues that may have an impact on the indusrty and LPA members.
Going Mobile - Reasons, Opportunities, & Challenges
Robin Wirz, CEO, Terria Mobile
Robin Wirz will show how to use “mobile” to your advantage. His presentation will explain why it’s important to embrace mobile technologies and illustrate the various opportunities to enhance your marketing and sales. Robin will also highlight the typical challenges companies face when going mobile, as well as how to master them. This presentation will give you valuable knowledge and inspiration to succeed in the mobile space.
Robin Wirz is the CEO and co-founder of Terria Mobile, a international firm specialized in mobile strategies and applications. Before joining Terria Mobile, he led the product marketing at Day Software (now part of Adobe) and other companies. He last held various marketing, e-business and management positions at METTLER TOLEDO. With his vast experience in marketing and e-business, as well as with his dedicated focus on the mobile space, he can give great inspiration and insights for the development and implementation of effective mobile strategies.
Megatrends in Healthcare
Greg Caressi, Senior Vice President, Healthcare & Life Sciences at Frost & Sullivan
Megatrends analysis looks at the major challenges, opportunities and transformations that impact an industry at the global and national level,and offers insights into how organizations can address these megatrends to prepare for the future. This session examines the forces driving change in the healthcare industry and how innovative companies are reacting to this change. Discussion will focus on new opportunities related by market and technology trends, perspectives from customers, and lessons we can learn from other industries on how to innovate and grow. We will look at how these trends are impacting life science companies as well as healthcare providers and vendors to stakeholders across the healthcare continuum.
Leadership Lessons From Apollo to Discovery
Eileen Collins, Astronaut and First Woman to Pilot and Command an American Spacecraft
Collins discusses the leadership and personal qualities necessary for success. She shares how her career as an astronaut took shape, from her early years in the Air Force, to becoming the first woman to command a shuttle mission. She also includes projections on the future of NASA and how it will be able to focus on exciting new space ventures. Collins discusses key factors for successful leadership, focusing on dealing with people, dealing with mistakes, safety and creative management. Her inspirational story shows that success is the result of a team effort and resonates with audiences regardless of their profession.
The first woman to pilot and command an American spacecraft, astronaut Colonel Eileen Collins has led an inspiring life of adventure, leadership, and achievement. A female trailblazer, Collins was named an astronaut by NASA in 1990. She quickly went on to become the first female pilot on a space shuttle with the Discovery flight in 1995, and the first female commander on the 1999 Columbia flight. The Columbia mission sparked keen interest among women and landed Collins in the National Women's Hall of Fame in Seneca Falls, New York. For her final mission she commanded Space Shuttle Discovery's historic "Return to Flight." This was NASA's first manned flight following the February 2003 loss of the Space Shuttle Columbia. During her NASA career, Eileen Collins was known for her calmness and cool demeanor under pressure, and logged 872 hours in space. One of America's most admired women and an incredible motivational speaker, Collins shares her extraordinary experiences as a test pilot, astronaut, and space flight commander with audiences around the world.
Group Networking Event
Baltimore Orioles vs. KC Royals, Tuesday evening
Join us as we venture off-site to Camden Yards to see the Orioles take on the Royals! This event costs $25 and includes a ticket in our group of seats (section 68, left field line). The ball park is just a short walk from the hotel. There is limited availability for this event.