LPA Spring Meeting
SAVE THE DATE
The 2016 LPA Spring Meeting was held at the Fairmont Copley Plaza in Boston, Massachusetts on April 27-28. Geared for upper- and mid-level management, the Spring Meeting presented the 2016 Laboratory Purchasing Trends (North America & Europe) & eCommerce Report, discussed the future of medicine and technology, explored corporate wellness, and tackled digital marketing and methods, as well as provided various opportunities to network with colleagues. Over the course of a couple days, LPA Members garnered calls-to-action for both their company and personally. Click the picture of the grand ballroom to see more pics of the meeting on our Facebook page.
Thanks to all who attended!
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Keynote Speakers included:
Dr. Bertalan Meskó presents The Future of Medicine
Bertalan Meskó, MD, PhD, the author of The Guide to the Future of Medicine, is a medical futurist who graduated from the University of Debrecen (in Hungary), Medical School and Health Science Center with Weszprémy Award as a medical doctor and finished PhD in the field of clinical genomics with summa cum laude.
A few short years ago, it would have been hard to imagine that exoskeletons could enable paralyzed people to walk again; that billions of people would rely on social media for information; and that the supercomputer Watson would be a key player in medical decision-making. Perhaps more than in any other field, technology has transformed medicine and healthcare in ways that a mere decade ago would have sounded like pure science fiction.
From his unique vantage as a trained physician, researcher, and medical futurist, Dr. Bertalan Meskó examines these developments and the many more down the pipeline. His aim is to assess how the hand of technology can continue to provide the dose of humanity that is crucial to effective healthcare.
About Bertalan Meskó
Dr. Meskó is the managing director and founder of Webicina.com, the first service that curates the medical and health-related social media resources for patients and medical professionals. He has given over 500 presentations from the Yale, Stanford and Harvard University to the centre of the World Health Organization and the Futuremed course organized by the Singularity University at NASA; and is a health 2.0 consultant for pharma and medical technology companies. Healthspottr.com included him in the Future Health Top 100 list and was included in the New Europe 100 list in 2014.He is the author of the Social Media in Clinical Practice handbook; as well as the multiple award-winning medical blog, Scienceroll.com; and the founder and lecturer of the Social Media in Medicine online and offline university course which is the first of its kind worldwide.
His work is mentioned by CNN.com, the World Health Organization, National Geographic, Forbes, TIME, BBC, the New York Times, and Wired Science, among others. Dr. Meskó is a member of Mensa International and the World Future Society. He has been selected by the Huffington Post as one of the 30 biotech thinkers with the biggest global impact. He is a member of the "Committee on Future Research" of the Hungarian Academy of Sciences.
Dr. Natalie Stavas presents Running Towards Chaos
Natalie Stavas was born on a farm in Nebraska. She was once told that people from Nebraska don’t do well in places like Boston. She proved them wrong. Natalie was the first person from Nebraska to be accepted into the Harvard Pediatric Training program at Boston Children’s Hospital.
One year after moving to Boston she received the Boston Foundation’s Change Maker award and in 2013 she received the Bostonian Of The Year Award. This award is given to Bostonians who impact their community in a remarkable way. An avid runner, Natalie’s philosophy for success is…. “You Run Towards.”
This philosophy was never more apparent than on April 15th 2013. She had just run 26 miles and was about to finish the Boston marathon when the bombs detonated at the finish line. Instead of turning around and running away with the crowd, she ran towards the chaos and saved 4 lives that day. Dr. Stavas attacks every obstacle with the same attitude: “You run towards that which you fear, that which challenges you, that which is oppositional.” Natalie has been honored by President Obama, as well as featured on CNN, BBC, CBC, and Fox news. She has also appeared on the cover of Runner’s World Magazine and Sports Illustrated.
Bill Kelly presents Digital Marketing to Scientists: Creating Digital Loyalty
For laboratory product suppliers who want to develop a thoughtful digital marketing strategy, this presentation provides a tactical guide for harnessing the full range of digital marketing techniques to reach out to customers in a meaningful way and build loyalty online. It identifies where (and how) scientists spend their time online to Find, Decide, Buy and Use products for their labs. Rather than trial and error (and hoping for the best), suppliers can use this primary research to structure their digital marketing strategy in a way that enables scientific customers to identify products relevant to their work, choose your brand over the others, and engage with your company in a way that build enduring loyalty.
Done right, digital marketing is an exciting and cost-effective way to positively impact revenues. Conversely, a heavy price can be paid for missing the mark. Blacklisted by research institutions or companies, added to do-not-send lists, reported as spam, blocked from forums, and losing sales due to an unclear call-to-action, a failed campaign can undermine the entire marketing effort.
This presentation will help suppliers understand the nature of their online relationships with researchers—what attaches customers to a brand and what gets ignored, complained about or dragged into junk. Digital Marketing to Scientists: Creating Digital Loyalty provides data-driven best practices to build customer relationships, inspires loyalty and call scientists to action.
Based on a global survey of 1,000 scientists, this presentation describes customer receptivity, behavior and experiences with:
- Search Engine Optimization
- Social Media
- Email Marketing
- Mobile Marketing
- Video Marketing
- Content Marketing
About Bill Kelly
Bill is President and Co-Founder of BioInformatics LLC, and has 25 years experience providing senior decision makers with timely and accurate information products. He has managed or conducted more than a thousand market research assignments in support of market entry, strategic positioning, marketing and product launch initiatives. He works with clients to develop long-term partnerships and is a frequent speaker at corporate and industry events, including two LPA annual meetings and three Sales & Marketing workshops. Prior to founding BioInformatics, LLC, he was a Senior Consultant with Booz-Allen & Hamilton and Markowitz & McNaughton where he helped corporations define their requirements to deliver critical market assessments to high-level executives. Bill is a former intelligence officer and decorated combat veteran of the U.S. Army who received his B.A. from the College of William & Mary.
Nancie Copeland Geddings presents Creating a Culture of Wellness
Whether you are currently implementing a wellness program or have thought about doing so and lack the direction, Nancie will provide you with an overview of the benefits of developing a program as well as how to monitor and evaluate programs so that a true ROI can be established. Workplace wellness goes beyond gym memberships and healthy snacks; it is about creating a culture of well-being for your employees.
Nancie is a certified wellness coach who empowers people to eat, move and breathe healthier. She spent nearly 14 years in the laboratory products industry before launching her own health and wellness company. Her background in the corporate sector has given her unique insight into helping her corporate clients achieve both profit and wellness goals simultaneously. Her programs provide practical guidance and are personalized to meet the different needs of each client.
Regina Au presents Challenges, Trends and Opportunities in the Pharma/Biotech Industry
Regina Au is a New Product Planning/Strategic Marketing Consultant at BioMarketing Insight with 20+ years experience in the biotechnology, pharmaceutical, medical device, diagnostic and healthcare industries. She helps companies to maximize the benefits of their technology upfront by conducting an in-depth business due diligence to de-risk the product development process and increase commercial success. This ensures that the technology is the right product for the right market in meeting a critical unmet need and that the market opportunity for the product meets the business goals of the company.
She will translate these unmet needs into a product profile or specification. Ms. Au then develops marketing strategies to ensure product adoption and market access. Ms. Au also serves as an advisor for the Massachusetts Technology Transfer Center Platform Meetings and as a mentor for Entrepreneurs for All and Boston University Kindle Mentoring for entrepreneurs. She has written and published numerous articles on market trends in the industry. Her expertise is in various therapeutic areas such as cardiology, interventional cardiology, infectious disease, immunology, surgery, gastroenterology, pulmonology and oncology.
About Regina Au
Prior to BioMarketing Insight she worked for companies such as Merck & Co., Genzyme Corp., NMT Medical, and Radi Medical (St. Jude Medical) in various positions of increasing responsibility in marketing and sales. She had P&L responsibility in managing a number of multimillion dollar product lines and has experience in upstream and downstream marketing including strategic marketing, product development, market development, product launches, and product management. Her background includes an MBA in Marketing from the University of Connecticut, a Microbiology degree from the University of Michigan and a Masters in International Management from Thunderbird School of Global Management.
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LPA Spring Meetings on our Facebook Page.